[Client]
[клієнт]
[клиент]

POLIMER

About project:

Про проєкт:

О проекте:

Rebranding of a manufacturing company that has proven itself in the market and was founded over 25 years ago.


Rebranding is always a challenge, especially when we are talking about an enterprise created 25 years ago. We worked on this project for a year.

Results:

Tag text

Systematized information about the enterprise. Developed brand DNA

Developed a mission, positioning, values, and goals

Conducted a market analysis

Developed positioning

Segmentation of the customer base from scratch was created (generated within 25 years)

Developed a full-fledged design of the brand and identity

Developed the voice of the brand

Consulted during CRM system implementation

Developed an employee journey map and partner journey map, as well as an HR marketing strategy

Created a strategy and tactics for business promotion

Implemented design in online and offline environments, production and the office were branded too

Provided consultancy during the ISO9000 implementation period

Created a brand book with all the information necessary for training new employees

Implemented a content manager

Developed a style for social media management

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