Rebranding of a manufacturing company that has proven itself in the market and was founded over 25 years ago.
Rebranding is always a challenge, especially when we are talking about an enterprise created 25 years ago. We worked on this project for a year.
Systematized information about the enterprise. Developed brand DNA
Developed a mission, positioning, values, and goals
Conducted a market analysis
Developed positioning
Segmentation of the customer base from scratch was created (generated within 25 years)
Developed a full-fledged design of the brand and identity
Developed the voice of the brand
Consulted during CRM system implementation
Developed an employee journey map and partner journey map, as well as an HR marketing strategy
Created a strategy and tactics for business promotion
Implemented design in online and offline environments, production and the office were branded too
Provided consultancy during the ISO9000 implementation period
Created a brand book with all the information necessary for training new employees
Implemented a content manager
Developed a style for social media management