Project JIAO: Brand development for an Asian cuisine restaurant and delivery service in Lisbon.
We developed the JIAO brand in just one month.
The concept revolves around diversity and the story of a Japanese sailor named Jiao. According to the legend, Jiao lived in Lisbon, gathering recipes from around the world, and now his culinary legacy is served in our restaurant. This narrative adds intrigue and personality to the brand, leaving it up to the guests to decide if it’s true or a playful fiction. One thing is certain — Jiao is always happy to welcome you to the restaurant and appreciates every mention of him on social media.
