Mentorship for each client is always a special process, involving not only working on the project but also personal transformation.

For Alina, Eva chose an individual 6-week strategy in which they developed a unique positioning and conducted a complete rebranding of her business, including design, content concept, promotion strategy, and preparation for the reopening of the updated salon. Special features were selected for her business, and her personality was effectively implemented into the business positioning. Over this time, Alina changed her approach to her social media presence, exhibiting a different side, boosting energy levels, confidence, and permanently closing the questions of "what to post" and "how to promote."